/* =========================================================
   ГЛОБАЛЬНО: баннер/маска
   ========================================================= */
.banner-mask .wrapper-content-banner{background-color:rgba(0,83,131,0.7) !important;}

/* =========================================================
   ГЛОБАЛЬНО: форма отзывов (wpmtst)
   ========================================================= */
.wpmtst-submission-form{padding:20px;border-radius:10px;box-shadow:0px 0px 27px 0px rgba(119,139,185,.31);display:flex;flex-wrap:wrap;justify-content:space-between;}
.wpmtst-submission-form label{color:#005383;}
.wpmtst-submission-form .wpmtst-submit{display:flex;justify-content:center;align-items:center;min-width:50%;}
.wpmtst-submission-form input,#wpmtst-submission-form textarea{max-width:320px;max-height:120px;border-radius:10px;border:1px solid #4b4b4b;}
.wpmtst-submission-form .wpmtst-submit input{border:none;color:#fff;background-color:#005383;display:block;margin-bottom:20px;padding:15px 50px;}
.wpmtst-submission-form .form-field{width:30%;}
.wpmtst-submission-form .field-post_title{width:30%;display:flex;flex-direction:column;justify-content:flex-end;}
.wpmtst-submission-form .field-post_content{min-width:50%;}
.wpmtst-submission-form .field-post_content textarea{min-width:100%;}

/* =============================================
   RESET & BASE
   ============================================= */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
:root{
  --blue:#03699e;--blue-d:#024e77;--blue-dd:#013a59;
  --orange:#f39a1b;--orange-b:#f5a623;
  --white:#fff;--off:#f8f9fb;
  --ink:#0d1f2d;--ink2:#1e3448;--muted:#4a5568;
  --r:16px;--rl:24px;
  --sh:0 8px 32px rgba(13,31,45,.10);
  --shl:0 20px 60px rgba(13,31,45,.14);
  --font:'Manrope',sans-serif;
}
html{scroll-behavior:smooth}
body{font-family:var(--font);color:var(--ink);background:#fff;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
.up-page{font-family:var(--font)}
.up-cnt{width:min(1240px,calc(100% - 32px));margin:0 auto}
.up-sec{padding:72px 0}
.up-sec--gray{background:var(--off)}
.up-sec--dark{background:var(--blue-dd)}
.up-label{display:inline-block;font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--orange);margin-bottom:12px}
.up-h2{font-size:clamp(26px,3vw,40px);font-weight:900;letter-spacing:-.025em;line-height:1.12;color:var(--ink);margin-bottom:12px}
.up-h2 strong{color:var(--blue)}
.up-h2--white{color:#fff}
.up-h2--white strong{color:var(--orange-b)}
.up-lead{font-size:16px;line-height:1.65;color:var(--muted);max-width:72ch}
.up-lead--white{color:rgba(255,255,255,.75)}
.up-btn{position:relative;display:inline-flex;align-items:center;justify-content:center;gap:8px;overflow:hidden;background:linear-gradient(135deg,rgba(8,31,48,.92) 0%,rgba(10,65,94,.84) 100%);color:#fff;font-family:var(--font);font-size:15px;font-weight:850;padding:15px 28px;border-radius:999px;border:1px solid rgba(243,154,27,.34);cursor:pointer;transition:transform .2s ease,box-shadow .2s ease,border-color .2s ease,background .2s ease,color .2s ease;box-shadow:0 14px 34px rgba(2,18,30,.18),inset 0 1px 0 rgba(255,255,255,.12);white-space:nowrap;text-decoration:none}
.up-btn::before{content:'';position:absolute;inset:auto 16px 6px;height:1px;border-radius:999px;background:linear-gradient(90deg,rgba(243,154,27,0),rgba(243,154,27,.26),rgba(255,197,92,.88),rgba(243,154,27,.26),rgba(243,154,27,0));background-size:220% 100%;pointer-events:none;animation:upHeroCtaLine 3.4s ease-in-out infinite}
.up-btn:hover{background:linear-gradient(135deg,rgba(10,39,59,.96) 0%,rgba(13,78,112,.90) 100%);border-color:rgba(243,154,27,.56);color:#fff;transform:translateY(-1px);box-shadow:0 18px 40px rgba(2,18,30,.24),inset 0 1px 0 rgba(255,255,255,.15);text-decoration:none}

/* ===== HERO ===== */
.up-hero{position:relative;min-height:100vh;display:flex;align-items:flex-end;overflow:hidden;width:100vw;margin-left:calc(-50vw + 50%)}
.up-hero__bg{position:absolute;inset:0;z-index:0}
.up-hero__bg img{width:100%;height:100%;object-fit:cover;object-position:center 20%}
.up-hero__bg::after{content:'';position:absolute;inset:0;background:linear-gradient(to right,rgba(1,34,53,.92) 0%,rgba(1,34,53,.75) 40%,rgba(1,34,53,.20) 75%,transparent 100%)}
.up-hero__inner{position:relative;z-index:1;width:100%;padding:130px 0 96px}
.up-hero__wrap{width:min(1240px,calc(100% - 32px));margin:0 auto}
.up-hero__content{max-width:620px}
.up-hero__badge{display:inline-flex;align-items:center;gap:8px;background:rgba(243,154,27,.18);border:1px solid rgba(243,154,27,.40);border-radius:999px;padding:6px 14px;font-size:13px;font-weight:700;color:var(--orange-b);margin-bottom:20px;letter-spacing:.04em;text-transform:uppercase}
.up-hero__badge::before{content:'';width:6px;height:6px;border-radius:50%;background:var(--orange-b);flex-shrink:0}
.up-hero__h1{font-size:clamp(30px,4.1vw,52px);font-weight:900;line-height:1.08;letter-spacing:-.02em;color:#fff;margin-bottom:20px}
.up-hero__h1 em{font-style:normal;color:var(--orange-b)}
.up-hero__text{font-size:clamp(15px,1.3vw,18px);line-height:1.65;color:rgba(255,255,255,.85);margin-bottom:28px;max-width:52ch}
.up-hero__list{list-style:none;display:flex;flex-direction:column;gap:10px;margin-bottom:36px}
.up-hero__list li{display:flex;align-items:flex-start;gap:12px;font-size:15px;color:rgba(255,255,255,.90);line-height:1.5}
.up-hero__list li::before{content:'';width:20px;height:20px;border-radius:50%;background:var(--orange);flex-shrink:0;margin-top:1px;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12'%3E%3Cpath d='M2 6l3 3 5-5' stroke='white' stroke-width='1.8' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");background-size:12px;background-repeat:no-repeat;background-position:center}
.up-hero__quiz{margin-top:4px;margin-bottom:0}
.up-hero__quiz .up-btn{gap:9px;padding:13px 24px;border-color:rgba(243,154,27,.38);background:linear-gradient(135deg,rgba(8,31,48,.62) 0%,rgba(10,45,68,.46) 100%);box-shadow:0 14px 34px rgba(2,18,30,.24),inset 0 1px 0 rgba(255,255,255,.14);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);font-size:14px;letter-spacing:.01em;color:#fff}
.up-hero__quiz .up-btn::before{content:'';position:absolute;inset:auto 16px 6px;height:1px;border-radius:999px;background:linear-gradient(90deg,rgba(243,154,27,0),rgba(243,154,27,.28),rgba(255,197,92,.95),rgba(243,154,27,.28),rgba(243,154,27,0));background-size:220% 100%;pointer-events:none;animation:upHeroCtaLine 3.4s ease-in-out infinite}
.up-hero__quiz .up-btn::after{content:'→';position:relative;z-index:1;color:var(--orange-b);font-size:16px;line-height:1;transition:transform .2s ease,color .2s ease}
.up-hero__quiz .up-btn:hover{background:linear-gradient(135deg,rgba(10,39,59,.72) 0%,rgba(13,53,78,.56) 100%);border-color:rgba(243,154,27,.58);box-shadow:0 16px 38px rgba(2,18,30,.30),inset 0 1px 0 rgba(255,255,255,.16)}
.up-hero__quiz .up-btn:hover::after{color:#fff;transform:translateX(3px)}
@keyframes upHeroCtaLine{0%,100%{background-position:120% 0;opacity:.55}50%{background-position:-20% 0;opacity:1}}
@media (prefers-reduced-motion: reduce){.up-hero__quiz .up-btn::before{animation:none;background-size:100% 100%;opacity:.75}}
.up-hero__stats{display:flex;gap:14px;margin-top:44px;flex-wrap:wrap}
.up-hero__stat{background:rgba(255,255,255,.10);backdrop-filter:blur(8px);border:1px solid rgba(255,255,255,.18);border-radius:14px;padding:14px 18px;min-width:130px}
.up-hero__stat-num{font-size:26px;font-weight:900;color:#fff;letter-spacing:-.02em;line-height:1;margin-bottom:4px}
.up-hero__stat-num span{color:var(--orange-b)}
.up-hero__stat-label{font-size:11.5px;color:rgba(255,255,255,.68);font-weight:500;line-height:1.3}

/* ===== SERVICES (главная) ===== */
.up-services__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:38px}
.up-service-card{display:block;position:relative;border-radius:18px;overflow:hidden;text-decoration:none;color:inherit;aspect-ratio:3/4;background:#1a2533;border:1px solid rgba(13,31,45,.08);box-shadow:0 12px 34px rgba(13,31,45,.10);transition:transform .22s ease,box-shadow .22s ease,border-color .22s ease}
.up-service-card:hover{transform:translateY(-4px);border-color:rgba(243,154,27,.34);box-shadow:0 20px 48px rgba(3,60,105,.20);text-decoration:none;color:inherit}
.up-service-card__img{position:absolute;inset:0;width:100%;height:100%}
.up-service-card__img img{width:100%;height:100%;object-fit:cover;display:block;filter:saturate(.96) contrast(.98);transition:transform .45s ease,filter .35s ease}
.up-service-card:hover .up-service-card__img img{transform:scale(1.06)}
.up-service-card:hover .up-service-card__img img{filter:saturate(1.05) contrast(1.03)}
.up-service-card::before{content:'';position:absolute;inset:0;background:linear-gradient(135deg,rgba(255,255,255,.10),transparent 34%);opacity:.58;z-index:1;pointer-events:none}
.up-service-card::after{content:'';position:absolute;inset:0;background:linear-gradient(to top,rgba(3,18,31,.94) 0%,rgba(3,31,51,.70) 38%,rgba(3,31,51,.18) 72%,rgba(3,31,51,0) 100%);transition:background .3s ease;pointer-events:none;z-index:1}
.up-service-card:hover::after{background:linear-gradient(to top,rgba(3,35,58,.94) 0%,rgba(3,64,96,.68) 40%,rgba(3,64,96,.16) 72%,rgba(3,64,96,0) 100%)}
.up-service-card__overlay{position:absolute;bottom:0;left:0;right:0;padding:22px 18px 18px;z-index:2;display:flex;flex-direction:column;gap:9px}
.up-service-card__title{font-size:15.5px;font-weight:850;line-height:1.22;color:#fff;margin:0;text-shadow:0 2px 12px rgba(0,0,0,.26)}
.up-service-card__link{display:inline-flex;align-items:center;align-self:flex-start;gap:6px;font-size:12.5px;font-weight:850;color:#fff;background:rgba(8,31,48,.62);border:1px solid rgba(243,154,27,.34);border-radius:999px;padding:7px 11px;box-shadow:inset 0 1px 0 rgba(255,255,255,.10);transition:gap .18s ease,background .18s ease,border-color .18s ease,transform .18s ease}
.up-service-card:hover .up-service-card__link{gap:10px;background:rgba(10,45,68,.78);border-color:rgba(243,154,27,.58);transform:translateY(-1px)}

/* ===== AUDIENCE ===== */
.up-audience__layout{display:grid;grid-template-columns:1fr 400px;gap:24px;margin-top:40px;align-items:start}
.up-audience__grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.up-acard{background:#fff;border-radius:var(--rl);padding:22px;border:1px solid rgba(13,31,45,.07);box-shadow:var(--sh);transition:transform .2s,box-shadow .2s;position:relative;overflow:hidden}
.up-acard:hover{transform:translateY(-3px);box-shadow:var(--shl)}
.up-acard__icon{width:56px;height:56px;border-radius:18px;display:flex;align-items:center;justify-content:center;margin-bottom:14px;position:relative;overflow:hidden}
.up-acard__icon::before{content:'';position:absolute;inset:0;background:linear-gradient(135deg,rgba(3,105,158,.12),rgba(3,105,158,.06));border-radius:18px}
.up-acard__icon svg{width:28px;height:28px;position:relative;z-index:1}
.up-acard__title{font-size:15px;font-weight:800;color:var(--ink);margin-bottom:7px;line-height:1.25}
.up-acard__text{font-size:13px;line-height:1.62;color:var(--muted)}
.up-audience__photo{border-radius:var(--rl);overflow:hidden;position:sticky;top:100px;height:580px}
.up-audience__photo img{width:100%;height:100%;object-fit:cover}

/* ===== REVIEWS ===== */
.up-reviews__grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:40px}
.up-reviews__widget{border-radius:var(--rl);overflow:hidden;border:1px solid rgba(13,31,45,.07);box-shadow:var(--sh);background:#fff;padding:8px}

/* ===== INCLUDES ===== */
.up-includes__layout{display:grid;grid-template-columns:1fr 1fr;gap:48px;margin-top:0;align-items:start;position:relative}
.up-includes__left{position:absolute;top:0;width:calc(50% - 24px)}
.up-includes__left-title{font-size:clamp(18px,2vw,24px);font-weight:900;color:var(--ink);line-height:1.2;letter-spacing:-.02em;margin-bottom:10px;margin-top:8px}
.up-includes__left-text{font-size:14px;line-height:1.68;color:var(--muted)}
.up-includes__right{display:flex;flex-direction:column;gap:16px;grid-column:2}
.up-inc-card{border-radius:var(--rl);overflow:hidden;position:relative;box-shadow:var(--sh)}
.up-inc-card__img{width:100%;height:280px;object-fit:cover;display:block}
.up-inc-card__body{position:absolute;bottom:0;left:0;right:0;padding:20px 22px 22px;background:linear-gradient(to top,rgba(1,34,53,.88) 0%,rgba(1,34,53,.60) 60%,transparent 100%)}
.up-inc-card__num{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:50%;background:var(--orange);color:#fff;font-size:12px;font-weight:900;margin-bottom:8px;flex-shrink:0}
.up-inc-card__title{font-size:17px;font-weight:800;color:#fff;margin-bottom:5px;line-height:1.25}
.up-inc-card__text{font-size:13px;line-height:1.58;color:rgba(255,255,255,.80)}

/* ===== STEPS ===== */
.up-steps__grid{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin-top:40px}
.up-step{background:#fff;border-radius:var(--rl);padding:22px 18px;border:1px solid rgba(13,31,45,.07);box-shadow:var(--sh);transition:transform .2s,box-shadow .2s;position:relative;overflow:hidden}
.up-step::before{content:'';position:absolute;top:0;left:0;right:0;height:3px;background:linear-gradient(90deg,var(--blue),var(--orange));opacity:0;transition:opacity .2s}
.up-step:hover{transform:translateY(-3px);box-shadow:var(--shl)}
.up-step:hover::before{opacity:1}
.up-step__num{font-size:11px;font-weight:900;letter-spacing:.10em;color:var(--orange);text-transform:uppercase;margin-bottom:10px}
.up-step__icon{width:44px;height:44px;border-radius:14px;background:rgba(3,105,158,.08);display:flex;align-items:center;justify-content:center;color:var(--blue);margin-bottom:14px}
.up-step__icon svg{width:22px;height:22px}
.up-step__title{font-size:14px;font-weight:800;color:var(--ink);margin-bottom:8px;line-height:1.3}
.up-step__text{font-size:13px;line-height:1.6;color:var(--muted)}

/* ===== CTA BANNER ===== */
.up-cta{background:linear-gradient(135deg,var(--blue-d),var(--blue-dd));border-radius:var(--rl);padding:44px 48px;display:grid;grid-template-columns:1fr auto;gap:32px;align-items:center;position:relative;overflow:hidden}
.up-cta::before{content:'';position:absolute;top:-80px;right:-80px;width:320px;height:320px;border-radius:50%;background:rgba(243,154,27,.07);pointer-events:none}
.up-cta__title{font-size:clamp(20px,2.2vw,28px);font-weight:900;color:#fff;letter-spacing:-.02em;line-height:1.2;margin-bottom:8px}
.up-cta__sub{font-size:15px;color:rgba(255,255,255,.70)}
.up-cta__form{flex-shrink:0;min-width:280px}

/* ===== TRUST (dark) ===== */
.up-trust__layout{display:grid;grid-template-columns:1fr 480px;gap:0;align-items:stretch;min-height:500px}
.up-trust__left{background:linear-gradient(135deg,#0d1f2d 0%,#1a3248 100%);padding:56px 48px;display:flex;flex-direction:column;justify-content:center}
.up-trust__right{position:relative;overflow:hidden}
.up-trust__right img{width:100%;height:100%;object-fit:cover;display:block}
.up-trust__right::before{content:'';position:absolute;inset:0;background:linear-gradient(to right,rgba(13,31,45,.5) 0%,transparent 60%);z-index:1}
.up-trust__grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:32px}
.up-tcard{display:flex;gap:14px;align-items:flex-start}
.up-tcard__icon{width:40px;height:40px;border-radius:12px;background:rgba(243,154,27,.15);border:1px solid rgba(243,154,27,.25);display:flex;align-items:center;justify-content:center;color:var(--orange-b);flex-shrink:0}
.up-tcard__icon svg{width:20px;height:20px}
.up-tcard__title{font-size:14px;font-weight:800;color:#fff;margin-bottom:5px;line-height:1.25}
.up-tcard__text{font-size:13px;line-height:1.58;color:rgba(255,255,255,.62)}

/* ===== PRICING ===== */
.up-pricing__wrap{display:grid;grid-template-columns:1fr 360px;gap:20px;margin-top:40px;align-items:start}
.up-pricing__main{background:#fff;border-radius:var(--rl);padding:32px;border:1px solid rgba(13,31,45,.07);box-shadow:var(--sh)}
.up-pricing__main p{font-size:15px;line-height:1.72;color:var(--muted);margin-bottom:14px}
.up-pricing__list{list-style:none;display:flex;flex-direction:column;gap:12px;margin:20px 0 28px}
.up-pricing__list li{display:flex;align-items:flex-start;gap:12px;font-size:14.5px;line-height:1.55;color:var(--ink2)}
.up-pricing__list li::before{content:'';width:22px;height:22px;border-radius:50%;flex-shrink:0;margin-top:1px;background:rgba(3,105,158,.10) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12'%3E%3Cpath d='M2 6l3 3 5-5' stroke='%2303699e' stroke-width='2' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") no-repeat center/12px}
.up-pricing__aside{background:linear-gradient(145deg,var(--blue-d),var(--blue-dd));border-radius:var(--rl);padding:28px;color:#fff;box-shadow:0 20px 50px rgba(3,105,158,.30);position:sticky;top:90px}
.up-pricing__aside-tag{display:inline-block;background:rgba(243,154,27,.20);border:1px solid rgba(243,154,27,.35);border-radius:999px;padding:5px 12px;font-size:11px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--orange-b);margin-bottom:16px}
.up-pricing__aside h3{font-size:20px;font-weight:900;letter-spacing:-.02em;margin-bottom:10px}
.up-pricing__aside p{font-size:14px;line-height:1.65;color:rgba(255,255,255,.72);margin-bottom:20px}
.up-chips{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:24px}
.up-chip{background:rgba(255,255,255,.10);border:1px solid rgba(255,255,255,.18);border-radius:999px;padding:6px 12px;font-size:12px;font-weight:700;color:rgba(255,255,255,.90)}

/* ===== GALLERY ===== */
.up-gallery__wrap{position:relative;margin-top:40px}
.up-gallery__rail{display:flex;gap:16px;overflow-x:auto;padding:8px 4px 16px;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;scroll-behavior:smooth}
.up-gallery__rail::-webkit-scrollbar{height:5px}
.up-gallery__rail::-webkit-scrollbar-thumb{background:rgba(13,31,45,.14);border-radius:999px}
.up-gallery__item{scroll-snap-align:start;border-radius:var(--rl);overflow:hidden;box-shadow:var(--sh);border:1px solid rgba(13,31,45,.07);flex:0 0 300px}
.up-gallery__img{width:100%;height:250px;object-fit:cover;display:block;transition:transform .4s}
.up-gallery__item:hover .up-gallery__img{transform:scale(1.04)}
.up-gallery__cap{padding:11px 14px;font-size:13px;font-weight:600;color:var(--muted);background:#fff;border-top:1px solid rgba(13,31,45,.05)}
.up-gallery__arrows{display:flex;gap:10px;justify-content:flex-end;margin-top:14px}
.up-gallery__arrow{width:48px;height:48px;border-radius:50%;background:var(--blue);border:none;display:flex;align-items:center;justify-content:center;cursor:pointer;color:#fff;transition:all .2s;box-shadow:0 6px 20px rgba(3,105,158,.30)}
.up-gallery__arrow:hover{background:var(--blue-d);transform:scale(1.08);box-shadow:0 10px 28px rgba(3,105,158,.40)}
.up-gallery__arrow svg{width:20px;height:20px}

/* ===== FAQ ===== */
.up-faq__grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:40px}
.up-faq__item{background:#fff;border-radius:var(--r);border:1px solid rgba(13,31,45,.08);box-shadow:0 4px 16px rgba(13,31,45,.06);overflow:hidden;transition:box-shadow .2s}
.up-faq__item:hover{box-shadow:0 8px 28px rgba(13,31,45,.10)}
.up-faq__q{list-style:none;cursor:pointer;padding:18px 52px 18px 20px;font-size:14.5px;font-weight:700;color:var(--ink);line-height:1.35;position:relative;user-select:none;outline:none}
.up-faq__q::-webkit-details-marker{display:none}
.up-faq__q::after{content:'+';position:absolute;right:16px;top:50%;transform:translateY(-50%);width:28px;height:28px;border-radius:8px;background:rgba(3,105,158,.08);color:var(--blue);font-size:20px;font-weight:800;display:flex;align-items:center;justify-content:center;line-height:28px;text-align:center}
.up-faq__item[open] .up-faq__q::after{content:'−';background:rgba(3,105,158,.12)}
.up-faq__a{padding:14px 20px 18px;font-size:13.5px;line-height:1.68;color:var(--muted);border-top:1px solid rgba(13,31,45,.06)}

/* ===== RELATED ===== */
.up-related__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:40px}
.up-related__card{border-radius:var(--rl);overflow:hidden;position:relative;display:block;height:260px;box-shadow:var(--sh);transition:transform .25s,box-shadow .25s}
.up-related__card:hover{transform:translateY(-4px);box-shadow:var(--shl)}
.up-related__card img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .4s}
.up-related__card:hover img{transform:scale(1.05)}
.up-related__card::after{content:'';position:absolute;inset:0;background:linear-gradient(to top,rgba(1,34,53,.82) 0%,rgba(1,34,53,.20) 55%,transparent 100%)}
.up-related__body{position:absolute;bottom:0;left:0;right:0;padding:18px;z-index:1}
.up-related__title{font-size:15px;font-weight:800;color:#fff;margin-bottom:10px;line-height:1.25}
.up-related__btn{display:inline-flex;align-items:center;gap:6px;background:rgba(8,31,48,.72);border:1px solid rgba(243,154,27,.38);color:#fff;font-size:13px;font-weight:800;padding:8px 14px;border-radius:999px;box-shadow:inset 0 1px 0 rgba(255,255,255,.12);transition:background .2s,border-color .2s,transform .2s}
.up-related__card:hover .up-related__btn{background:rgba(10,45,68,.88);border-color:rgba(243,154,27,.60);transform:translateY(-1px)}

/* ===== SEO ===== */
.up-seo__layout{display:grid;grid-template-columns:1fr 260px;gap:20px;margin-top:32px;align-items:stretch}
.up-seo__content{background:#fff;border-radius:var(--rl);padding:28px;border:1px solid rgba(13,31,45,.07);box-shadow:var(--sh)}
.up-seo__content p{font-size:15px;line-height:1.78;color:var(--muted);margin-bottom:14px}
.up-seo__content p:last-child{margin-bottom:0}
.up-seo__content a{color:var(--blue);font-weight:600;border-bottom:1px solid rgba(3,105,158,.25)}
.up-seo__aside{display:flex;flex-direction:column;gap:10px}
.up-seo__fact{background:linear-gradient(135deg,var(--blue-d),var(--blue));border-radius:var(--rl);padding:20px;color:#fff;flex:1;min-height:0}
.up-seo__fact2{background:rgba(243,154,27,.10);border:1px solid rgba(243,154,27,.22);border-radius:var(--rl);padding:18px;flex:1;min-height:0}
.up-seo__fact-num{font-size:32px;font-weight:900;letter-spacing:-.03em;line-height:1;margin-bottom:4px}
.up-seo__fact-num span{color:var(--orange-b)}
.up-seo__fact-label{font-size:12px;color:rgba(255,255,255,.72)}
.up-seo__fact2-title{font-size:14px;font-weight:800;color:var(--ink);margin-bottom:5px}
.up-seo__fact2-text{font-size:13px;line-height:1.6;color:var(--muted)}

/* =============================================
   RESPONSIVE — единственное место для медиазапросов
   ============================================= */
@media(max-width:1100px){
  .up-audience__layout{grid-template-columns:1fr}
  .up-audience__photo{display:none}
  .up-trust__layout{grid-template-columns:1fr}
  .up-trust__right{display:none}
  .up-pricing__wrap{grid-template-columns:1fr}
  .up-pricing__aside{position:static}
  .up-related__grid{grid-template-columns:repeat(2,1fr)}
  .up-seo__layout{grid-template-columns:1fr}
  .up-services__grid{grid-template-columns:repeat(2,1fr);gap:16px}
  .up-service-card{aspect-ratio:4/3}
}

@media(max-width:860px){
  .up-includes__layout{grid-template-columns:1fr;gap:24px;position:static}
  .up-includes__left{position:static;width:auto}
  .up-includes__right{grid-column:1}
  .up-steps__grid{grid-template-columns:repeat(2,1fr)}
  .up-cta{grid-template-columns:1fr;padding:28px 24px}
  .up-faq__grid{grid-template-columns:1fr}
  .up-reviews__grid{grid-template-columns:1fr}
  .up-audience__grid{grid-template-columns:1fr}
}

@media(max-width:640px){
  /* Hero — ОДНО правило для padding, без дублей */
  .up-hero__inner{padding:110px 0 64px}

  /* Hero badge */
  .up-hero__badge{flex-direction:column;align-items:flex-start;gap:4px;border-radius:16px;padding:10px 14px;margin-bottom:14px}
  .up-hero__badge::before{display:none}
  .up-hero__badge-sep{display:none}
  .up-hero__badge-line2{display:block}

  /* Hero content */
  .up-hero__h1{font-size:clamp(28px,8vw,40px);margin-bottom:12px}
  .up-hero__text{margin-bottom:16px}
  .up-hero__list{margin-bottom:20px;gap:8px}
  .up-hero__list li{font-size:14px}
  .up-hero__quiz{margin-bottom:20px}
  .up-hero__quiz button,
  .up-hero__quiz [class*="marquiz"] button,
  .up-hero__quiz > div > button{width:100% !important;max-width:100% !important}
  .up-hero__stats{gap:10px;margin-top:24px}
  .up-hero__stat{min-width:105px;padding:11px 13px}

  /* Sections */
  .up-sec{padding:48px 0}

  /* Services */
  .up-services__grid{grid-template-columns:repeat(2,1fr);gap:12px;margin-top:28px}
  .up-service-card{aspect-ratio:3/4}
  .up-service-card__overlay{padding:16px 12px 12px;gap:7px}
  .up-service-card__title{font-size:13px}
  .up-service-card__link{font-size:11.5px;padding:6px 9px}

  /* Other */
  .up-steps__grid{grid-template-columns:1fr}
  .up-related__grid{grid-template-columns:1fr}
  .up-trust__left{padding:36px 20px}
  .up-trust__grid{grid-template-columns:1fr}
  .up-pricing__main{padding:20px}
  .up-gallery__item{flex:0 0 260px}
}